ABOUT ME

I’m Migui Bakker, 23 years old and born and raised in the south of the Netherlands. My interest in video started pretty simply, with a handycam that I used to film whatever I found interesting. During my gap year, I spontaneously decided to move to Amsterdam, where I started building a network within the creative industry and became involved in more shoots and projects. What started with filming for fun eventually turned into working on larger productions for different artists and brands. Along the way, I realized that my main interest wasn’t necessarily being behind the camera, but everything that happens around it and what it takes to bring an idea to life.


PROJECT MANAGEMENT

Today, I’m involved in a large part of the process behind productions, from arranging locations, crew and schedules to communicating with artists, management, clients and other people involved. Working in the creative industry means things can change quickly, so I’ve learned how to adapt, keep an overview and find solutions when things don’t go according to plan. Organizing all of this is something that comes naturally to me and is also the part I enjoy most. I like taking responsibility, bringing different people together and making sure a project actually gets done. That’s also why I want to use the experience I’ve gained in production for projects beyond just video.


MARKETING

To build on the practical experience I had already gained, I decided to study Commercial Management with a strong focus on marketing. I wanted to understand more than just how to execute an idea and learn more about the decisions behind it: who are we trying to reach, why does a brand choose a certain direction and how do you turn an idea into a campaign or project that actually works? Combining that knowledge with my experience in the creative industry allows me to look at projects from both the creative and commercial side. Going forward, I want to keep developing within marketing and project management while continuing to use the production experience I already have.

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